Interactive advertising: Increasing viewer engagement during live streaming

Live streaming has become a powerful medium for modern content consumption. While offering viewers the chance to watch sought-after events in real time from hundreds of miles away, live streaming now offers brands unprecedented opportunities to engage these audiences through interactive advertising.

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What is streaming?

Streaming, both live and VoD, has perhaps become the most popular way to consume media today. But what is streaming at its core? How does it work?

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How is AI being used in the streaming industry?

In this article, we explore some of the ways AI is being used in the streaming industry to transform the way we consume content, and set new standards for viewing experiences, both in terms of what we watch and how we watch it. 

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What can we expect for the future of live streaming?

As we come to the end of another year, and look ahead to the one to come, we can’t help but wonder what is in store for the future of live streaming. In this article, we explore some of the emerging trends that will further shape how we consume live content. 

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Is it a TKO for traditional streaming?

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Setting the standard for live streaming for rural viewers

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Interactive advertising: Increasing viewer engagement during live streaming

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What is streaming?

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How is AI being used in the streaming industry?

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What is "churn and return"?

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The impact of churn on ad revenue for content publishers

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Thank you, IBC 2024!

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System73 and Arqiva join forces to deliver sustainable live streaming

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Do most viewers live stream content from a TV or mobile?

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How to define the overall success of live streaming events

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Mass live events: The key takeaways in 2024, part 2

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Mass live events: The key takeaways in 2024

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System73 delivers the Champions League final saving our customer 65% on delivery costs

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System73 delivers the Copa América final with 95% of viewers on the highest rendition for their device

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The NFL Wild Card. The biggest night on the internet ever

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The benefits of peer-to-peer live content delivery

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What is WebRTC? Everything you need to know

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Video streaming trends for the second half of 2024

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How is Gen Z consuming content?

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Ensuring trust in video content

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Edge Intelligence and digital sustainability

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A snapshot of live sports streaming in 2024

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A Corporate Events Online and System73 partnership

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Amman TV and Edge Intelligence

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How Telewizja Puls uses Edge Analytics to gain visibility

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What is simulcasting?

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Join System73 at NAB Show 2024, Las Vegas

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How real-time is real-time streaming?

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What can we expect from live streaming music events in the future?

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How System73 leverages WebRTC to support our Edge Intelligence solution

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The integration of System73’s Edge Solutions and the impact they could have on your resources

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Content and data security over the Edge Intelligence P2P network

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Integrating System73’s solutions into your architecture couldn’t be simpler

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How System73’s solutions help content providers and broadcasters achieve low latency

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CDNs, increase your delivery capacity with Edge Intelligence

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Freeing up resources for more cost-effective content delivery

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Unlocking Success in Online Gambling: The Video Metrics That Matter Most for Operators

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Biggest QoE Scandals and How to Avoid Them: A Guide to Ensuring Superior Streaming Quality

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Discover the Future of Video: 5 Cutting-Edge Technologies to Look Out for at IBC 2023

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The 5 QoE Metrics You Can’t Ignore:

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The Essential Guide to Live Streaming Success for Businesses

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The Importance of High-Quality Video for Live Streaming Visibility

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Live Streaming Security: Protecting Your Content from Piracy and Unauthorized Access

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Exploring the Power of P2P in Live Streaming: Enhancing Broadcast Efficiency and Scalability with System73

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The Best Tips for Live Streaming Success in Big Business: Maximizing Routing, Traffic, Content Delivery, and QoE with System73

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The Future of Video Streaming: How Live Streaming is Changing the Game

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Is it the same to live stream content in the US than in LATAM? 

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Bad live stream a threat to content rights?

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Biggest live streaming failures of all time?

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What are the crucial parameters to take into account when live streaming?

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How to reduce my live streaming OpEx?

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What do we mean by visibility over the open internet and how does it relate to congestion?

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Delivering 4K content over the internet?

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Why Border Gateway Protocol (BGP) Doesn't Work

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Video Analytics: Data essentials, insights and challenges

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The key to success in live streaming? Exceptional video analytics

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Live streaming in 2022: A year in review

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Qatar 2022: Lessons from sports streaming’s largest event

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Amazon streaming issues hit NFL fans in first week of the season

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Rise of the free streamers: what Roku teaches us about AVOD

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How the biggest streamers are dealing with subscriber losses

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How to future-proof your live stream delivery

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Lessons from Superbowl on streaming sports at scale

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How CTV ads could take streaming profits to new highs

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How to run corporate live events

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3 challenges CDNs face (and 3 solutions to optimize them)

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Multi-screen streaming: the viewing trend that continues to boom post-pandemic

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Five Trends & Innovations We Spotted at NAB Show 2022 in Las Vegas

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5 biggest streaming trends in 2022 so far

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Grammys vs Oscars in Viewership Numbers 2022

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The Metaverse: What streaming companies need to know

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The Super Bowl LVI in numbers (2022)

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