We Compile Data From Across The Internet To Present The Fullest And Most Precise Picture
Current State Of The Internet
The internet is a highly intricate and constantly evolving network with billions of nodes and countless data pathways. The problem lies in the limitations of the Border Gateway Protocol.
The BGP sends data over pathways and routers with the fewest hops, without monitoring the available capacity of nodes and links along that pathway. This "spray and pray" method uses multiple bitrates to handle congestion and maximize data throughput, despite the lack of precision.
Blind Content Delivery Results In
Less-than
broadcast quality
Excessive
delivery cost
Operating and
capital cost
Latency
User churn
THE INDUSTRY'S RESPONSE
Current solutions add more hardware to meet the growing demand for data throughput, which has yet to prove successful. This approach does not support heavy 4K, 8K, and Metaverse data loads, which require between 10 and 100 times more bandwidth.
RETHINKING THE SOLUTION
Incrementally fixing a broken process does not work; a new approach is needed. Delivering data over the open internet is, at its core, a logistics problem, no different than parcel delivery.
If the shortest route is congested, parcels must be rerouted to the next fastest pathway. The same goes for content.
WHY DON'T OTHER SOLUTIONS USE TRANSPORTATION OPTIMIZATION?
Until now, transportation optimization was considered a non-compete mathematical solution. It relied on determining capacity and demand, while taking into consideration the infinite variability of the internet.
TRUE, INDISPENSABLE VISIBILITY
Over the entire delivery path – not just first and last mile. The majority of congestion occurs largely in critical middle mile as a result of spikes in concurrent demand associated with linear (live) events.
The Solution To The Problem
Our platform of solutions are powered with Edge Analytics' visibility over the entire delivery network (first, last & middle mile).
They use supervised AI to generate forecasts of true capacity and demand, which then outputs data used to build
the centralized transportation optimization tree.
Exceptional Visibility And Analytics Data Results In
Content proactively and
automatically routed along
the optimal pathway
Less churn thanks to
higher QoE, which means
greater revenue
Less latency and fewer
buffering events, leading to greater
QoE and viewer satisfaction
Optimal broadcast quality
Reduce both total latency
and its variability
Significant improvements
in last-mile distribution efficiency
