
We are entering what many describe as the Third Act of the internet, a chapter that will be more dynamic, adaptable and interactive than anything that has gone before. While this evolution promises great things, it also means that content will become more complicated. Client expectations, however, remain the same: they want the highest quality as quickly as possible. System 73 examines what will make that difficult and how delivery can be improved now.
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Multi-screen use, the use of more than one screen to add to your entertainment experience, is nothing new. Whether it’s tweeting about your favourite reality show on your smartphone while watching it on TV, commenting on a football game in real time or looking up where you recognise that actor from, we’ve been doing it for years. Nowadays, over ¾ of us use more than one screen simultaneously while consuming media.
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NAB Show is back! Last month, we joined over 52,000 people from more than 150 countries who made their way to the Las Vegas Convention Center for the National Association of Broadcasters Show (NAB).After two years away, one of the highlights of the content industry’s calendar had returned.
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