
The C in CTV stands for connected. As OTT services see huge subscription dips, the connection that advertising on their platforms may not only be the lifeline they were looking for, but it could also better serve consumers and marketers in a multi-platform, multi-device ecosystem.
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Live streaming is a cost effective way to broadcast your company across the globe and amplify the reach of everything from intimate seminars to huge corporate events online. Even the largest auditoriums are limited but the internet offers your events limitless capacity and adaptability.
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We are entering what many describe as the Third Act of the internet, a chapter that will be more dynamic, adaptable and interactive than anything that has gone before. While this evolution promises great things, it also means that content will become more complicated. Client expectations, however, remain the same: they want the highest quality as quickly as possible. System 73 examines what will make that difficult and how delivery can be improved now.
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