
Live streaming is constantly developing in real time and that does not only apply to the stream itself. As infrastructure, software and hardware develop, any company looking to excel in this field needs to be sure that they are asking the right questions when it comes to technology investment to make sure their expenditures will make sense for their future success. Follow these five simple steps to make your live stream delivery is firing on all cylinders, today, tomorrow and far into the future.
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Live sports stream needs to be just that: LIVE. This poses a major challenge for sports events where viewers are not disposed to forming an orderly queue and the Super Bowl sees millions of people hop on our stream at once. Here are some of the ways the Fox Network have learnt to deal with that.
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The C in CTV stands for connected. As OTT services see huge subscription dips, the connection that advertising on their platforms may not only be the lifeline they were looking for, but it could also better serve consumers and marketers in a multi-platform, multi-device ecosystem.
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