Interactive advertising: Increasing viewer engagement during live streaming

Live streaming has become a powerful medium for modern content consumption. While offering viewers the chance to watch sought-after events in real time from hundreds of miles away, live streaming now offers brands unprecedented opportunities to engage these audiences through interactive advertising.

What is streaming?

Streaming, both live and VoD, has perhaps become the most popular way to consume media today. But what is streaming at its core? How does it work?

How is AI being used in the streaming industry?

In this article, we explore some of the ways AI is being used in the streaming industry to transform the way we consume content, and set new standards for viewing experiences, both in terms of what we watch and how we watch it.

What are social streaming platforms?

What is CTV?

Live streaming advertising in 2026: The evolution continues

We’re going to Sports Pro Madrid!

Reduce live video latency: Practical tips for streaming platforms

How Edge Intelligence reduces CDN dependency and cuts streaming costs

How to improve quality of experience (QoE) in live streaming

How to scale live video delivery for peak traffic events

What is live streaming e-commerce?

Back to school for streaming platforms

Sustainable live streaming with P2P content delivery

How to reduce streaming latency for OTT and live video platforms

How to reduce streaming latency for OTT and live video platforms

Viewers spend an average of $111 per month on all sports streaming subscriptions

Streaming usage rises 71% since 2021

How do APIs work?

A tour of our Data Logistics Platform

How do SDKs work?

Niche sports set up independent streams for reach and recognition

Is your streaming performance threatened by bots?

Let's talk about video resolution

What is a CDN?

The rise of niche streaming platforms

5G technology is a game-changer for live streaming quality

What is latency?

The value of real-time subtitles and dubbing for live content

Number of sports channels increases by 105% since 2024

Which digital media market trends will have the biggest impact on streaming platforms in 2025?

System73 will be at NAB Show 2025 in Las Vegas!

Predictive network monitoring and root-cause analysis. What does it mean?

Live streaming: Offload up to 80% of data traffic with System73’s Data Logistics Platform

Thousands of viewers unable to stream the Oscars on Hulu

Transforming the myth of peer-to-peer (P2P) technology

Live streaming outside the home: new insights

Current and future trends in live streaming

Trump threatens broadcast TV

Netflix in the streaming game?

How does System73 provide valuable real user monitoring (RUM) data?

What is hybrid video-on-demand (HVOD)?

What can we expect for the future of live streaming?

Is it a TKO for traditional streaming?

Setting the standard for live streaming for rural viewers

Interactive advertising: Increasing viewer engagement during live streaming

What is streaming?

How is AI being used in the streaming industry?

What is "churn and return"?

The impact of churn on ad revenue for content publishers

Thank you, IBC 2024!

System73 and Arqiva join forces to deliver sustainable live streaming

Do most viewers live stream content from a TV or mobile?

How to define the overall success of live streaming events

Mass live events: The key takeaways in 2024, part 2

Mass live events: The key takeaways in 2024

System73 delivers the Champions League final saving our customer 65% on delivery costs

System73 delivers the Copa América final with 95% of viewers on the highest rendition for their device

The NFL Wild Card. The biggest night on the internet ever

The benefits of peer-to-peer live content delivery

What is WebRTC? Everything you need to know

Video streaming trends for the second half of 2024

How is Gen Z consuming content?

Ensuring trust in video content

Edge Intelligence and digital sustainability

A snapshot of live sports streaming in 2024

A Corporate Events Online and System73 partnership

Amman TV and Edge Intelligence

How Telewizja Puls uses Edge Analytics to gain visibility

What is simulcasting?

Join System73 at NAB Show 2024, Las Vegas

How real-time is real-time streaming?

What can we expect from live streaming music events in the future?

How System73 leverages WebRTC to support our Edge Intelligence solution

The integration of System73’s Edge Solutions and the impact they could have on your resources

Content and data security over the Edge Intelligence P2P network

Integrating System73’s solutions into your architecture couldn’t be simpler

How System73’s solutions help content providers and broadcasters achieve low latency

CDNs, increase your delivery capacity with Edge Intelligence

Freeing up resources for more cost-effective content delivery

Unlocking Success in Online Gambling: The Video Metrics That Matter Most for Operators

Biggest QoE Scandals and How to Avoid Them: A Guide to Ensuring Superior Streaming Quality

Discover the Future of Video: 5 Cutting-Edge Technologies to Look Out for at IBC 2023

The 5 QoE Metrics You Can’t Ignore:

The Essential Guide to Live Streaming Success for Businesses

The Importance of High-Quality Video for Live Streaming Visibility

Live Streaming Security: Protecting Your Content from Piracy and Unauthorized Access

Exploring the Power of P2P in Live Streaming: Enhancing Broadcast Efficiency and Scalability with System73

The Best Tips for Live Streaming Success in Big Business: Maximizing Routing, Traffic, Content Delivery, and QoE with System73

The Future of Video Streaming: How Live Streaming is Changing the Game

Is it the same to live stream content in the US than in LATAM?

Bad live stream a threat to content rights?

Biggest live streaming failures of all time?

What are the crucial parameters to take into account when live streaming?

How to reduce my live streaming OpEx?

What do we mean by visibility over the open internet and how does it relate to congestion?

Delivering 4K content over the internet?

Why Border Gateway Protocol (BGP) Doesn't Work

Video Analytics: Data essentials, insights and challenges

The key to success in live streaming? Exceptional video analytics

Live streaming in 2022: A year in review

Qatar 2022: Lessons from sports streaming’s largest event

Amazon streaming issues hit NFL fans in first week of the season

Rise of the free streamers: what Roku teaches us about AVOD