
Multi-screen use, the use of more than one screen to add to your entertainment experience, is nothing new. Whether it’s tweeting about your favourite reality show on your smartphone while watching it on TV, commenting on a football game in real time or looking up where you recognise that actor from, we’ve been doing it for years. Nowadays, over ¾ of us use more than one screen simultaneously while consuming media.
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NAB Show is back! Last month, we joined over 52,000 people from more than 150 countries who made their way to the Las Vegas Convention Center for the National Association of Broadcasters Show (NAB).After two years away, one of the highlights of the content industry’s calendar had returned.
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The metaverse, the continued OTT war, and the return of live sports have come together to create a new landscape in which quality of experience (QoE) is somewhat taking a backseat to more engaging options. However, these new video formats and competitive landscape leave no room for error as has been the case for the past several years.
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