
In this article, we explore some of the ways AI is being used in the streaming industry to transform the way we consume content, and set new standards for viewing experiences, both in terms of what we watch and how we watch it.
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Churn and return is a growing challenge for content providers as subscribers frequently cancel and rejoin services. This blog explores the reasons behind churn, its impact on revenue, and strategies like personalized experiences, flexible payment options, and ad-supported models to retain customers and reduce subscriber loss. Learn how businesses can adapt to this trend and build long-term customer loyalty. Read the full blog to discover more insights and actionable solutions.
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In this article, we take a closer look at the impact churn has on ad revenue, why it is becoming an increasingly important source of income for content publishers and distributors, and how churn can doubly impact their business due to the loss of subscribers.
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