System73 and TISA Group deliver scalable, high-quality streaming for global sports audiences
In 2025, System73 partnered with TISA Group to improve the reliability, scalability, and cost-efficiency of live sports streaming. By deploying our AI-driven delivery optimization and peer-to-peer traffic offload, TISA is now able to deliver high-quality streaming to global audiences, even during major live events.
Key results
50–70% of traffic offloaded to peer- to-peer networks
90%+ of viewers receiving their maximum supported bitrate
Reduced buffering and improved playback stability
Lower pressure on CDN infrastructure during peak events
About TISA Group
TISA Group is a digital capabilities partner for sports organizations building direct-to-consumer streaming platforms. Through its ecosystem including Stride OTT, Wicket CDP, and Engineering Foundry, TISA enables federations, leagues, and rights holders to control their digital distribution, fan data, and monetization strategies at scale.
The challenge
Major live sports events generate sudden global traffic spikes, with viewers connecting simultaneously from multiple regions. For TISA, this created several challenges:
Maintaining consistent playback quality across continents
Preventing buffering during peak concurrency
Reducing reliance on traditional CDNs
Controlling infrastructure costs during traffic spikes
Monitoring network performance in real time
The solution
In order to mitigate the disruption TISA faced during popular live sports events, we deployed Edge Intelligence, our AI-driven delivery optimization solution that dynamically reroutes streaming traffic based on network conditions.
Driven by peer-to-peer delivery orchestration, the solution offloads up to 70% of traffic away from traditional CDN pathways during peak demand.
Feeding Edge Intelligence with data about the open internet and available pathways is Edge Analytics. Even as a standalone solution, Edge Analytics provides TISA with real-time visibility into streaming performance, including:
Bitrate performance across regions and devices
Traffic distribution between CDN and peer- to-peer delivery
Playback stability and QoE metrics
Results
Deployment of this suite of solutions has already delivered measurable improvements in streaming performance and operational efficiency for TISA and other partners and events.
50–70% of streaming traffic offloaded onto centrally orchestrated peer-to-peer networks
More than 90% of viewers receiving their maximum supported bitrate
A measurable reduction in buffering incidents
Improved playback stability during high concurrency
Reduced CDN pressure during peak moments
Measurable reductions in CDN expenditure
