Scalable streaming for global sports Audiences

In 2025, System73 partnered with TISA Group to improve the reliability, scalability, and cost-efficiency of live sports streaming. By deploying our AI-driven delivery optimization and peer-to-peer traffic offload, TISA is now able to deliver high-quality streaming to global audiences, even during major live events.sibility into network conditions during high- traffic events.”

Key results

50–70% of traffic offloaded to peer- to-peer networks

90%+ of viewers receiving their maximum supported bitrate

Reduced buffering and improved playback stability

Lower pressure on CDN infrastructure during peak events

About TISA Group

TISA Group is a digital capabilities partner for sports organizations building direct-to-consumer streaming platforms. Through its ecosystem including Stride OTT, Wicket CDP, and Engineering Foundry, TISA enables federations, leagues, and rights holders to control their digital distribution, fan data, and monetization strategies at scale.

The challenge

Major live sports events generate sudden global traffic spikes, with viewers connecting simultaneously from multiple regions. For TISA, this created several challenges:

Maintaining consistent playback quality across continents

Preventing buffering during peak concurrency

Reducing reliance on traditional CDNs

Controlling infrastructure costs during traffic spikes

Monitoring network performance in real time

The solution

In order to mitigate the disruption TISA faced during popular live sports events, we deployed Edge Intelligence, our AI-driven delivery optimization solution that dynamically reroutes streaming traffic based on network conditions.

Driven by peer-to-peer delivery orchestration, the solution offloads up to 70% of traffic away from traditional CDN pathways during peak demand.

Feeding Edge Intelligence with data about the open internet and available pathways is Edge Analytics. Even as a standalone solution, Edge Analytics provides TISA with real-time visibility into streaming performance, including:

Bitrate performance across regions and devices

Traffic distribution between CDN and peer- to-peer delivery

Playback stability and QoE metrics

Results

Deployment of this suite of solutions has already delivered measurable improvements in streaming performance and operational efficiency for TISA and other partners and events.

Impact

50–70% of streaming traffic offloaded onto centrally orchestrated peer-to-peer networks

More than 90% of viewers receiving their maximum supported bitrate

A measurable reduction in buffering incidents

Improved playback stability during high concurrency

Reduced CDN pressure during peak moments

Measurable reductions in CDN expenditure

Want to optimize your streaming delivery?

System73 solutions help broadcasters and OTT platforms scale live streaming while maintaining quality and controlling infrastructure costs. Want to find out more?

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